Yoga Series: Mat Development

I've decided on four poses to develop yoga mats and product signs for:

• Downward Facing Dog
• Fire Log Pose
• Tree Pose
• Dolphin Plank Pose

Here are the four yoga mats in progress:

Client Promotion: Final Draft

Natalie, Andy and I submitted a rough draft (March 13th version) to Theresa Nelson for her comments and mid-project critique. Today, we addressed all of her concerns and created our final draft.



Here is a photo of Natalie and Andy happily preparing our mat boards for mounting the final design:


On Thursday, the three projects that the class created will be formally presented to Theresa for further critique and possible use by the Midtown Greenway Coalition.

Progress with Client Promotion

Below are the brochure drafts that Natalie, Andy and I have created for the Midtown Greenway Coalition so far, by date:

March 6, 2008



March 12, 2008



March 13, 2008

Client Promotion: Midtown Greenway Coalition

Natalie Olbrantz, Andy Garcia and I are working together to create a promotional piece for a client, the Midtown Greenway Coalition of Minneapolis, Minnesota. We discussed what sort of piece we wanted to create. Whatever we decided, our piece had to be easily reproducible and maintain elements of the client's visual identity. Theresa Nelson, the Greenspace and Art Programs Manager, distributed newsletters and referred us to a website (under production) that we could look to for inspiration.


We started by sketching ideas for a brochure with four panels (full size of 8.5"x14") or a brochure that would fold out as a poster (possible full size of 8.5"x11").

The four-panel brochure sketch:



The poster brochure sketch:



Ultimately we decided to design the four-panel brochure as we thought it would be easier to work with the information that we received from Theresa.

Product Series Design (in progress)

This is what my product display would look like in a retail store. The white blocks are tags I need to develop. I also need to refine the pose on the display sign.

Retail Store: Yoga Merchandise Display

Series Campaign Ideas

The idea that is inspiring my work in the series assignment is putting feet/hand prints on yoga mats for specific poses. Each mat could be color coordinated for various poses. The tag for each color/pose would define how the pose is helpful for health and serenity (try the "Cat Pose" or Marjaryasana which provides a gentle massage to the spine and belly organs in order to relieve stress).

To the right is a really rough sample of what the mat would look like rolled out. Other graphics I need to develop for the assignment are signs that would displayed on an end-cap in a retail store, the tag that would be attached to each mat (with UPC code?) and perhaps other wrap-around labels for the package mat (presale).